https://www.antonyramirezferrigno.com/blog daily 0.75 2020-12-02 https://www.antonyramirezferrigno.com/blog/mental-health-resources monthly 0.5 2020-12-02 https://www.antonyramirezferrigno.com/blog/my-rough-llercoaster-in-the-past-six-months monthly 0.5 2020-12-21 https://www.antonyramirezferrigno.com/home daily 1.0 2021-08-18 https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f47dec43be066151fe0790b/1600085926261/Social+Paid+Advertising+Homepage+Website.gif Home - Social Paid Advertising I can help you maximise the reach of your social media efforts and engage your community to drive actions relevant to your business. I can generate leads, drive website traffic, and build brand awareness through social paid advertising. https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f454fefd588fa0c30cf5edc/1600085933430/Organic+Social+Homepage+Website.gif Home - Organic Social If you’re looking for someone to put a spin on your company’s online presence, define and develop a social media strategy, grow your number of followers and forge a great relationship with your online community, I can help you with that! https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f575f5e020c314b1f13ef2b/1599561757999/Untitled+design+%283%29.png Home https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f5f37dd8c76ad34c8bf4f24/1600075763696/IMG_20200914_094712438.jpg Home - Howdy! I’m Anto I am a trilingual (English, Spanish, Italian) digital marketing professional specialising in social media. I love finding ways to improve companies’ online presence that best resonate with their key audiences. I thrive in a multicultural environment, surrounded by people with innovative ideas that truly believe that social media goes far beyond just the ‘likes’. https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f59119141f0e039e6274b14/1600076430609/thumbnail_antony_ramirez_portfolio+%283%29.png Home New Product Launch https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f5910d24acf35124d885149/1600076412275/thumbnail_antony_ramirez_portfolio.png Home Driving Bookings Nationwide https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f5910b3520c33644e3658e7/1600076288440/thumbnail_antony_ramirez_portfolio+%281%29.png Home A Big Announcement https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f59111981123e337d9197da/1600076447245/thumbnail_antony_ramirez_portfolio+%282%29.png Home Building Momentum https://www.antonyramirezferrigno.com/about daily 0.75 2020-10-13 https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f85866c5008547ec4c1a478/1602586281224/IMG_20200914_095044201.jpg About https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f5f39a9d7536c1e1e3ad8b5/1600076228548/thumbnail_antony_ramirez_portfolio+%289%29.png About https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f5f39e1a3738d07d52bf0d0/1600076322406/thumbnail_antony_ramirez_portfolio+%2810%29.png About A big announcement https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f5f38fe52f87c233ca551e7/1600076090214/thumbnail_antony_ramirez_portfolio+%287%29.png About https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f5f394409e76456db317bcf/1600076174860/thumbnail_antony_ramirez_portfolio+%288%29.png About https://www.antonyramirezferrigno.com/about-1 daily 0.75 2020-08-21 https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f3fe20222cb1b1b7e7a41ff/1562341088246/profile-center-center-01.jpg About https://www.antonyramirezferrigno.com/services daily 0.75 2020-08-21 https://www.antonyramirezferrigno.com/contact daily 0.75 2020-09-14 https://www.antonyramirezferrigno.com/portfolio daily 0.75 2020-09-29 https://www.antonyramirezferrigno.com/portfolio/driving-bookings-nationwide monthly 0.5 2020-09-29 https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f590100a564ec4d1f52344d/1599668496409/FAI+SSS+2018_antony_ramirez_portfolio.png Portfolio - Driving Bookings Nationwide - Combining Video, Carousel and Static ads To grab attention and encourage prospects to act, the initial brand awareness activity saw eye-catching videos of children playing football, driving people to a dedicated landing page which they could access by clicking the CTA button. A broad audience of Interest based parents and lookalikes in Ireland saw the ads - the right exclusions allowed us to have a well segmented campaign and avoid overlap of audiences. Once we started establishing brand awareness, retargeted carousel and static image ads shared more compelling messages about the summer camp and availabilities to motivate people to make their bookings. https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f5901f543f0942286d98f38/1599668774919/FAI+SSS+2018_antony_ramirez_portfolio+%282%29.png Portfolio - Driving Bookings Nationwide - Click and Chat One of the complexities of this campaign was to manage the booking capacity of each of the camps nationwide to avoid over bookings. We had to work closely with the management team to adjust the geo-targeting of the campaigns, announce new camps opening, address queries as quickly as possible and help people find the closest camp to their location. In order to contribute to the smooth running of the operation, we launched a click to Messenger ad targeting a very specific city where new camps were about to open. We used a static image with a direct ad copy and a cta button that linked people directly to Messenger. They were then prompted with a personalised message calling out their names, and three links: Closest camp to me, FAQs and I’m ready to book, additionally they had the option to send a direct message. This ad alone drove whopping results! Just over 100 messages sent from prospects and 140 purchases. https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f59015c43b53a3808fcd050/1599668593027/ Portfolio - Driving Bookings Nationwide - An Experiential Touch Outstanding user experience was at the core of this campaign, we launched an Instant Experience ad using Instagram Stories as a placement. We wanted to close the gap between the ads and the conversion. This was a very interactive canvas that unfolded all the information needed about the summer camp (requirements, price and how to book) as they tap on the screen. With a strong call-to-action button at the end of the canvas people were able to click and go directly to the booking form and finalise their transaction. https://www.antonyramirezferrigno.com/portfolio/building-momentum monthly 0.5 2020-09-15 https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f5a34d135e751014cca7c73/1599747334383/ach_launch_antony_ramirez_portfolio_%2820%29.gif Portfolio - Building Momentum - Introducing US payments with GoCardless! https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f5a343b074004756e4db6e7/1599747155309/ach_launch_antony_ramirez_portfolio_%2819%29.gif Portfolio - Building Momentum - Keep an eye out tomorrow… https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f5a32cc6fe5f14fe1db6dbe/1599746843843/ach_launch_antony_ramirez_portfolio_%2818%29.gif Portfolio - Building Momentum - It’s been cooking for a while… https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f5a322467d71a06db2727ed/1599746616638/ach_launch_antony_ramirez_portfolio.gif Portfolio - Building Momentum - We’ve been working on something big… https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f5b97c04def2b02b843fc67/1599838151483/ACH_launch_article_antony_ramirez_website.jpg Portfolio - Building Momentum https://www.antonyramirezferrigno.com/portfolio/new-product-launch monthly 0.5 2020-09-15 https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f590735c68d2768ae30cc33/1599670109947/Success+Plus_antony_ramriez_portfolio+%285%29.gif Portfolio - New Product Launch - Instagram Stories To keep consistency of the campaign and offer a great customer experience, I used tailored made creatives for instagram stories following the same concept as the carousel - title of the webinar, headshot of the hosts and a card with a CTA to swipe up and register. https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f590697782b9c6637ae3d06/1599669951811/Success+Plus_antony_ramriez_portfolio+%284%29.gif Portfolio - New Product Launch - Carousel For an engagement campaign I used a carousel format with five different images showcasing the title of the webinar, a picture of the hosts and the topics they would talk about. https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f58fda1c1383354e6189444/1599667631111/Success+Plus_antony_ramriez_portfolio+%284%29.png Portfolio - New Product Launch - Single Image For the bottom of the funnel retargeting custom audiences and email lists, a single image ad using dynamic creatives with a variety of images, copies and headlines. https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f58fba6358cae77ef3071d8/1599667126818/Success+Plus_antony_ramriez_portfolio+%283%29.png Portfolio - New Product Launch - Organic Posts There was a series of content that we were continuously posting on our social channels to support the launch. We ran a paid campaign to maximise the reach and raise awareness. We promoted a blog post about the product and a post that linked to a landing page where people could register to the webinar across Facebook, Instagram, LinkedIn and Twitter. https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f59043bf7d578779ae5e86d/1600178144941/Success+Plus_antony_ramriez_portfolio+%285%29.png Portfolio - New Product Launch https://www.antonyramirezferrigno.com/portfolio/a-big-announcement monthly 0.5 2020-09-15 https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f58957aa3e7714b4189c072/1599640963373/borderless_payments_antony_ramirez_portfolio+%2817%29.gif Portfolio - A Big Announcement - Recurring payments are broken. Find out how we're fixing them on 06.11.19 #NotDoneYet https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f5895ec01d7630aa9515b6a/1599641078852/borderless_payments_antony_ramirez_portfolio+%2819%29.gif Portfolio - A Big Announcement - Business has become borderless, but payments haven't kept up. 06.11.19 #NotDoneYet https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f58954feba74b2d4e423348/1599640928508/borderless_payments_antony_ramirez_portfolio+%2816%29.gif Portfolio - A Big Announcement - We have built a global bank debit network but... we're not done yet. 06.11.19 #NotDoneYet https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f589637eba74b2d4e424088/1599641152668/borderless_payments_antony_ramirez_portfolio+%2820%29.gif Portfolio - A Big Announcement - Today is the day: 06.11.19 #NotDoneYet https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f5ca673f54b1d69280a0f91/1599907456451/borderless_payments_antony_ramirez_portfolio+%281%29.png Portfolio - A Big Announcement - Will you be at #WebSummit? https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f5895b56616265fc24571c7/1599641031664/borderless_payments_antony_ramirez_portfolio+%2818%29.gif Portfolio - A Big Announcement - Payments should be simple. 06.11.19 #NotDoneYet https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f57acde7ae24768e49815d0/1600166190270/Borderless+Payments+Cover+Image.png Portfolio - A Big Announcement https://www.antonyramirezferrigno.com/portfolio/portfolio monthly 0.5 2020-09-14 https://www.antonyramirezferrigno.com/portfolio/promoting-a-town-in-dublin monthly 0.5 2020-09-29 https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f62298168d397785f605eae/1601369979043/Dun_Laoghaire_BID_antony_ramirez_portfolio+%282%29.png Portfolio - Promoting a Town in Dublin https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f6228cbe98b23441ea64b83/1601369979040/Dun_Laoghaire_BID_antony_ramirez_portfolio+%281%29.png Portfolio - Promoting a Town in Dublin https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/5f5f50fc6ac3802906223c28/5f5f513563c71e3d426efa87/1601369979046/West+Pier+Lighthouse.jpeg Portfolio - Promoting a Town in Dublin https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/5f5f50fc6ac3802906223c28/5f5f516ef54b1d69284d4d50/1601369979051/Dun+Laoghaire+Town+Hall.jpeg Portfolio - Promoting a Town in Dublin https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/5f5f50fc6ac3802906223c28/5f5f519795f3c97d388a1f8b/1601369979055/DunLaoghaire-Signs.jpeg Portfolio - Promoting a Town in Dublin https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/5f5f50fc6ac3802906223c28/5f5f5192d871bb4ffc60d47b/1601369979058/People%27s+park+Dun+Laoghaire.jpeg Portfolio - Promoting a Town in Dublin https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/5f5f50fc6ac3802906223c28/5f5f522ece23ec19f7158906/1601369979061/Dun+Laoghaire+Station.jpeg Portfolio - Promoting a Town in Dublin https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/5f5f50fc6ac3802906223c28/5f5f525e88ce6e3f57973be0/1601369979064/IMG-20170606-WA0000-01.jpeg Portfolio - Promoting a Town in Dublin https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/5f5f50fc6ac3802906223c28/5f5f52606ba9c322b1e619de/1601369979067/Memorial+of+Kings+Visit+to+Ireland%2C+Dun+Laoghaire+-+1821.jpeg Portfolio - Promoting a Town in Dublin https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/5f5f50fc6ac3802906223c28/5f5f532909e76456db33ed67/1601369979070/Dun+Laoghire.jpg Portfolio - Promoting a Town in Dublin https://www.antonyramirezferrigno.com/portfolio/dlr-summit monthly 0.5 2020-09-29 https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/t/5f7309acfcf22b7803ead020/1601374705166/DLR+Summit+-+1024+x+512px+-+Twitter+%281%29.jpg Portfolio - DLR Summit https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/5f7306bcfcf22b7803ea871e/5f7307dc3a0ad95f91bf0c5b/1601374176226/dlr+summit2017_stage.jpg Portfolio - DLR Summit https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/5f7306bcfcf22b7803ea871e/5f7307fc6ea5c001973da4de/1601374213452/dlr_team2017.jpg Portfolio - DLR Summit https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/5f7306bcfcf22b7803ea871e/5f73082aec407a43c685cfaf/1601374272982/AP6080029+%281%29.jpg Portfolio - DLR Summit https://static1.squarespace.com/static/5f3f9314d0bdc0282fd30d57/5f7306bcfcf22b7803ea871e/5f730b5d4d0bb8349ab0641c/1601375073163/DLR_summit_antony_ramirez_portfolio.jpg Portfolio - DLR Summit